The Effects of MTV on American Culture Essay - 3119 Words

MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called â€Å"idolized network† has not always been this way. The American culture has been affected by MTV through the creation of the network, the transformation from simply just music television to inappropriate reality shows, and the promotion of inappropriate content.†¦show more content†¦Reality shows can be defined as a catch-all category that includes a wide range of entertainment programs about real people. The MTV network executives quickly realized how fast the world around them was changing; so on May 21, 1992, seven random strangers were picked to star on the show The Real World. This show modernized MTV by connecting viewers to the world and current culture around them. It also demonstrated that the network was not just about airing the hottest music videos of the year. Even today, The Real World is stil the forerunner of the American reality show genre. The reality genre has mass appeal. Because of this, MTV started to create more reality-based shows. As more reality shows were created, the MTV network made the executive decision to create another network channel to further the demands of viewers. So, they created M2, formally known today as MTV2. As MTV started adding reality shows, the air-time for music videos began to decrease incrementally. The original purpose for M2 was to broadcast the most recent music videos of the decade through commercial-free air time both on television and online streaming. This would hopefully bring in more viewers because of the lack of commercial interruptions. However, because M2 â€Å"was restricted to less widely available digital cable and satellite television, which limited its audience reach to around 12 million homes by 2000. As time moved on, people wanted more fromShow MoreRelatedMtvs Influence on Popular Culture938 Words   |  4 Pages10/20/10 Popular Culture Critical Survey Project It would be hard for one to dispute the fact that MTV has influenced every pop culture trend since its birth in 1981. One could even say that MTV is pop culture. No other media network holds in the palm of its hand the power to control popular cultural evolution the way MTV does. What other media network has influenced and help shape public opinion, filmmaking, newsgathering techniques, presidential politics, and world politics like MTV has? In additionRead MoreEssay on Creating Suckers for Consumption: MTV and Pop Culture1393 Words   |  6 Pagesbe hard for one to dispute the fact that MTV has influenced every pop culture trend since its birth in 1981. One could even say that MTV is pop culture. No other media network holds in the palm of its hand the power to control popular cultural evolution the way MTV does. What other media network has influenced and helped shape public opinion, filmmaking, newsgathering techniques, presidential politics, and world politics like MTV has? In addition to that, MTV can take credit for reconstructing theRead MoreThe Role of Media in Youth Culture in Contemporary Society1309 Words   |  6 Pagesdictate youth culture has become one of the most lucrative conquests corporations are battling over today. 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